This book is about Ben's journey through 3 companies and the difficult role of CEO in 2 of them.
A pattern quickly emerges throughout the book basically when he would come to a fork in the road; one road being very hard and the other harder. Basically the book is about him continuously running into tough spots that he had to go through, find a way through and the "answer" if you can call it that to these problems were always difficult. It gave me perspective because many things in life can be like that; where there is no easy option; there is option A) tough and option B) tough; and you have to use your best judgement, crunch numbers, use your gut and use any thing you can to determine which road to choose knowing it isn't going to be easy. Things ended up very well for him and the companies he ran; but he even says while he was in the middle of some of those situations his reputation was not doing well, people might have been calling him a horrible CEO, only later, long after his decisions paid off do people call him a genius.
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